Le Mac Australia engages up-and-coming packaging design talent through the 2012 Southern Cross Packaging Design Awards


Le Mac has this year continued their support of tertiary design students with their participation as sponsors in the PCA’s Southern Cross Packaging Design Awards.

This year, Le Mac’s brief awarded the students who best designed a family of highly decorated shrink sleeve labels for a single beverage product utilising Le Mac’s digital printing capabilities. This required each consecutive print to be of a different design, so that when the product is bottled and packed all six designs appear on the shelf, presenting an engaging, cohesive image to the consumer.

Gold: Donna Collins - ‘Moostache’ - CATC Design School, VIC
Silver: Raylene Ong - ‘Dynamic Juice’ - Box Hill Institute of TAFE, VIC
Bronze: Trent Jackson - ‘The 8th Sea’ - CATC Design School, VIC