Le Mac digital printing technology instrumental in CCA’s overall “Supplier of the Year” award for 2012

Le Mac would like to congratulate all winners of Coca-Cola Amatil’s prestigious Suppliers of the Year Awards for 2012. In particular, Le Mac is excited by the praise heaped upon the overall winner for its part in the highly successful “Share a Coke” campaign.

Le Mac was responsible for printing the 150 individual, sequential names on the Coca-Cola labels using its innovative Agfa randomisation software and Dotrix digital press, which is the first of its kind in Australia. Le Mac capabilities helped transform Labelmakers’ standard Coke labels into a huge marketing success.

CCA Group’s chief executive, Terry Davis, said the ‘Share a Coke’ campaign has been one of the “best-ever brand activation campaigns in [Coca-Cola’s] history,” as reported on FoodBev.com.

Le Mac printed the names for 390mL, 450mL and 600mL Coca-Cola bottles.

**Press release distributed to clarify articles on FoodBev.com (8/2/2013) and Food Magazine (9/2/2013).